We’ve Got This
Down Pat works with firms in construction and trades, life sciences, health and wellness, law, tech, venture capital, and e-commerce and consumer-facing brands. Our clients are diverse, successful and driven to excel. We love helping emerging entrepreneurs and experienced businesses refine their online presence and achieve lasting growth. No matter what stage your business is at, we can help craft seamless journeys that turn visitors into subscribers, followers and customers.
Adjective
down pat (not comparable)
Thoroughly practiced, rehearsed, or understood; mastered.
Our Core Offering
Always expert, never routine. Everything we do is in service of an improved real-world-to-digital experience that helps you convert.
Data Driven Strategy
We analyze your business and target market to meet your customers where they are, with on-page analytical tools to better understand your users and improve how you communicate with them.
Customer Acquisition
We help get you clicks with SEO/LLM-optimized content and paid ads, then turn them , then turn them into customers and improved page design and compelling copy and visuals.
User Journey Analysis
We use heatmapping and quantitative analytics to comprehensively understand how your users interact with your online presence and iterate your design and messaging to maximize conversions.
Backed by Creative Expertise
Success in digital marketing means understanding what your customers want and effectively communicating how you’ll give it to them.
We accomplish that through:
Copywriting
Web Design
Graphic Design
Social Media & Email Content Creation
Communications & Brand Strategy
Google & Meta Ads
Some of our current & past clients


Case Study 1
Shoreline Building Performance
Real Weekly Schedules that work For our clients
Sample Retainer #1
10 hours weekly
- Press Release
- Email Newsletter
- Copy + Art Direction or Collaboration for 3 Social Posts
- Creative Support & Editorial Feedback on Other Brand Assets
Sample Retainer #2
10 hours weekly
- Strategy Meeting for New Product Launch
- Copy for Sell Sheet + Social Post for New Product
- Edits + Creative Input On Investor Presentation
- Copy + Creative Direction for Web Design Team Updating Client Website
what our Clients have to say
"I own a fashion brand in Toronto and I've had the honor of working with James and using his writing services for over a year. I'll say he is the most remarkable writer I've ever come across and an absolute delight to work with. He's done projects for me from sponsorship decks, emails, creative writing to describe a collection or design, and wrote and edited all the text for our website. He's very efficient with fast turnarounds, very affordable especially for world class writing, and extremely easy to work with. He's a 10 out of 10."
“I’ve worked with James for years across my consulting and cannabis co-packing businesses, as well as in digital publishing, media and investor relations. He is easily the best writer I know in the regulated cannabis market.”


